3 Tips for Making a Difference with the Ice Bucket Video

When we first set out planting Love Chapel Hill, one of our key theological influences was Wendell Berry. We were particularly impacted by his insights on the difference between a path and a road.

Is the ice bucket thing dumb?  That is the dividing line here, right?  This thing seems to have passed being viral to being an all-out epidemic.  Instead of groaning about receiving the 1,000th challenge from a youth with their parent holding a bucket behind them and their little brother running in the background, use it.  Here are three tips for making a difference with the Ice Bucket Video.

1. Respect the ALS – Whether or not the student who challenged you knows what ALS is the reality it is a very real problem and not cool for people.  Don’t starts your video by saying “this thing is dumb… let me tell you what matters.”  Go ahead and raise some money for them.

2. Don’t use it to get out of raising money.  It is kind of ironic that at least one main version of the meme is around people doing the video to get out of giving money, but you can take it to the next level.  Why not challenge your students to raise the $100 for ALS?  And then they can put the ice on you themselves in a week or two?

3. Rock it for your personal mission passion!  While ALS is important, there are other things Like ISIS and Ebola that deserve attention as well.  Take the whole thing to the next level by adding a volunteer or other staff person (senior pastor?) into the mix and let them know that if they donate some other amount of money to your other cause, they can dump the ice on their head as well!

Go forth and help this Ice Bucket meme fulfill “Thy Kingdom come, Thy will be done.”  Want an example of this?  We tried it with our team and put the video on youtube:


When he is not playing with his four children with his wonderful wife, Jeremy oversees children, youth, and college ministries in addition to leading the evening worship service at Christ United Methodist Church in Mobile, Al. He is passionate about reaching people with the message of Jesus in a way that engages them with the movement of God. Jeremy is the Senior Editor of the Seedbed Youth Ministry Collective and the author of Reclaiming the Lost Soul of Youth Ministry. You can find a list of all his books, articles and resources for churches at his website: JeremyWords.com