The Gospel of Multilevel Marketing


Philippians 2:22-24

But you know that Timothy has proved himself, because as a son with his father he has served with me in the work of the gospel. I hope, therefore, to send him as soon as I see how things go with me. And I am confident in the Lord that I myself will come soon.


Do you have a downline? Do you know what a downline is? It’s a multilevel marketing concept. Your downline is the people you have recruited to sell whatever it is you are selling and the people they have recruited to sell whatever it is you are selling—all of whose sales accrue to your benefit.

Now, take away the cringeworthy elements of multilevel marketing and apply the downline concept to the gospel. Paul has an extraordinary downline, and disciple 1-A in that downline is Timothy.

But you know that Timothy has proved himself, because as a son with his father he has served with me in the work of the gospel.

In Paul’s second letter to Timothy, he instructs Timothy concerning his own downline, which, remember, is also part of Paul’s downline: “You have heard me teach things that have been confirmed by many reliable witnesses. Now teach these truths to other trustworthy people who will be able to pass them on to others” (2 Tim. 2:2 NLT).

So here are the questions: Do you have a downline? Have you ever thought about whose downline you belong to? Can you think of a person who would claim to be in your downline? I didn’t grow up in a church context where this concept was lifted up as a real value. There was value placed on being a good, God-fearing Christian citizen who helped other people. There was a lot of lip service paid to the idea of “making disciples,” but the notion of being a disciple-maker was just not there.

So many churches have some version of “making disciples for Jesus Christ” in their official mission statement. What we really need to be doing is making disciple-makers. See the difference? If our goal was to get chocolate chip cookies to every person in the world, what would be better—to make as many chocolate chip cookies as we could make or to make as many chocolate chip cookie–makers as we could make? Though seemingly similar, they are quite different missions.

Jesus made it clear. Our commission is to make disciples. The church organization is never going to get that done. Until we start making disciple-makers, we are just making cookies.


Abba Father, we thank you for your Son, Jesus, who is the ultimate disciple-maker. Bring us into the disciple-maker tradition of Jesus. Come, Holy Spirit, and make us disciple-makers. We pray in Jesus’ name, amen.


  1. So what’s the shape of your downline?
  2. What keeps you from being a disciple-maker?
  3. How do you see the difference between a broad commitment to making disciples and the distinctive responsibility and work of being a disciple-maker?

For the Awakening,
J.D. Walt, Sower-in-Chief,

P.S. Two weeks from today we’ll be hosting Dr. Steve Seamands (and special guest Rev. Carolyn Moore) for a morning mini-course on the ascension of Jesus Christ. If you were thinking of letting Ascension Day slip by in obscurity again, please reconsider. The Ascension completes the Resurrection, paves the way for the Holy Spirit, opens the doors to the Church, unfurls the banner of the Kingdom of Heaven on Earth. And this year, we’re celebrating. Sign up here.

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WHAT IS THIS? Wake-Up Call is a daily encouragement to shake off the slumber of our busy lives and turn our eyes toward Jesus. Each morning our community gathers around a Scripture, a reflection, a prayer, and a few short questions, inviting us to reorient our lives around the love of Jesus that transforms our hearts, homes, churches, and cities.

Comments and Discussion

One Response

  1. I believe that your experience about making disciple makers as apposed to making disciples is probably the norm, at least it was for me. I’ve come to see the difference as well. My problem is having an experienced disciple replicator available to mentor me as I attempt to do the same. My epiphany about disciple making came when I saw the similarities between God’s command to the pre-fall Adam and Eve to be fruitful and multiply and Jesus’s Great Commission to go and make disciples. Both commands are intended to fill the earth with God’s reflected glory.

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